Trust Guard: More Trust is more Sales

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If you run an online shop, you want your customers to be able to rely on you. That they can trust you with their data, knowing that the security is in order. In this blog, we will tell you all about the Trust Guard trustmark: good for your customers, good for your credibility.

Ensuring safety

Say it yourself: you prefer to buy online from a webshop with the Thuiswinkel Waarborg, don’t you? Then at least you know you’re in the right place and that you can trust that the items you ordered will be delivered in any case – and if not, that you can invoke the Thuiswinkel Guarantee guidelines. The same applies, especially since the introduction of the GDPR, to the knowledge that personal data is in good hands at your webshop and that you can assure your customers that sensitive information will not be out in the open.

Your secure website deserves a trustmark

You can offer your customers this assurance with the free Trust Guard trustmark. This crystal clear, bright green trustmark catches the eye immediately and contributes significantly to your customers’ sense of security with its clear ‘secured’ statement. And rightly so, because Trust Guard only displays the trustmark when the scan actually shows that your website has been deemed safe. As soon as a periodic security scan reveals certain risks, the trustmark is made invisible until the problems have been resolved. Reliable and transparent.

Benefits of the trustmark

This way you can show your customers that you are really serious about the GDPR and about preventive measures to secure data. Thanks to the most recent redevelopments, the trustmark is ‘floating’: it sinks and rises as your customer scrolls through your website. Depending on the best fit for your website, you can choose from different designs. And, last but not least, the trustmark is responsive and resizes on PCs, tablets or smartphones. The Trust Guard trustmark costs you nothing, but increases your conversion and trust relationship with your customer. And remember: while you wait, your competitor may already have the trustmark on their website for months.

Click here to see if your site deserves the trustmark!

Also read

Members of Becom trust Trust Guard

Becom, the Belgian sister organization of Thuiswinkel.org, provides its members with website security through Trust Guard. Managing Director Greet Dekocker explains the decision: “Trust Guard clearly offers additional benefits, such as a high-quality scan, a clear dashboard, and personal guidance. Our members are very satisfied.”

PCI DSS v4.0.1 requires online stores to perform PCI website scan

As a PSP or online store, according to the latest PCI DSS v4.0.1 standard, you must be able to prove that scripts in your shopping cart that are also loaded in customers' browsers were intentionally inserted by you and not unauthorizedly modified by “third parties. As of March 31, 2025, these security requirements are mandatory. A periodic website scan provided with PCI reporting will help you meet this obligation. Time to take action!

UPDATE

Why conduct regular security scans?

Today, website security is crucial for any business operating online. One of the most effective ways to keep your website secure is to perform periodic security scans. These scans offer numerous benefits, from proactive website security to increasing customer trust. Here we discuss the main reasons why regular security scans are essential for your business.