Trust Guard: More Trust is more Sales

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If you run an online shop, you want your customers to be able to rely on you. That they can trust you with their data, knowing that the security is in order. In this blog, we will tell you all about the Trust Guard trustmark: good for your customers, good for your credibility.

Ensuring safety

Say it yourself: you prefer to buy online from a webshop with the Thuiswinkel Waarborg, don’t you? Then at least you know you’re in the right place and that you can trust that the items you ordered will be delivered in any case – and if not, that you can invoke the Thuiswinkel Guarantee guidelines. The same applies, especially since the introduction of the GDPR, to the knowledge that personal data is in good hands at your webshop and that you can assure your customers that sensitive information will not be out in the open.

Your secure website deserves a trustmark

You can offer your customers this assurance with the free Trust Guard trustmark. This crystal clear, bright green trustmark catches the eye immediately and contributes significantly to your customers’ sense of security with its clear ‘secured’ statement. And rightly so, because Trust Guard only displays the trustmark when the scan actually shows that your website has been deemed safe. As soon as a periodic security scan reveals certain risks, the trustmark is made invisible until the problems have been resolved. Reliable and transparent.

Benefits of the trustmark

This way you can show your customers that you are really serious about the GDPR and about preventive measures to secure data. Thanks to the most recent redevelopments, the trustmark is ‘floating’: it sinks and rises as your customer scrolls through your website. Depending on the best fit for your website, you can choose from different designs. And, last but not least, the trustmark is responsive and resizes on PCs, tablets or smartphones. The Trust Guard trustmark costs you nothing, but increases your conversion and trust relationship with your customer. And remember: while you wait, your competitor may already have the trustmark on their website for months.

Also read

Suitable secures its webshops with Trust Guard

blog Suitable shop Alkmaar
With online stores in nine countries, men’s fashion retailer Suitable processes around 250,000 shipments each year. For their self-built e-commerce platform, they chose the website security of Trust Guard. E-commerce manager Pieter-Jan Schutte explains: "We were looking for an accessible monitoring system without too much IT complexity. We found that in Trust Guard."

4non-profit: The Dutch Savings Community for Charities

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All savings opportunities in one place—freely accessible and tailored to the specific needs of Dutch non-profits. On March 1, 2025, Jordan van Bergen launched the new savings community 4non-profit. What makes this initiative unique, and how does it benefit the charitable sector?

Members of Becom trust Trust Guard

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Becom, the Belgian sister organization of Thuiswinkel.org, provides its members with website security through Trust Guard. Managing Director Greet Dekocker explains the decision: “Trust Guard clearly offers additional benefits, such as a high-quality scan, a clear dashboard, and personal guidance. Our members are very satisfied.”